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Winning Through Your Resource Box
from: Deb St. George - MarketingSalesCopy.comPeople choose the option of article marketing to make their online presence felt and to goad prospective customers into visiting their websites and getting more information about their products and services. We have heard of how articles are written and how they are submitted and how they are read and how they help drive traffic and get you publicity. But when you submit articles in places other than your own website or blog you are not always allowed to provide links to your business all over the text of the article. That would defeat the purpose of writing informational content and people would just fill up the entire content of the articles with their links.
Article directories and sites which host articles however allow you to provide necessary details to your customers through what is known as a ‘ resource box’ which is usually found at the end of the article. Resource boxes contain brief information about the writer and his expertise and this is also the place where the writer is allowed to add a link to his website. Again if the information provided in the resource box is sketchy it might not grab the attention of the reader. Just the way you need to submit value content in your article, you need to ensure that your resource box is able to draw the reader’s eye to it so that the cycle of article marketing that you have initiated is completed by the reader clicking on the link provided by you.
Do not add lengthy notes and talk about yourself too much either. You do not want to bore the reader with how many awards you have won or what high school you went to. Information in the resource box should be short yet gripping, limited yet containing enough to make the reader want to find out more about you and your services. Remember, you need to give the reader what he is looking for and not what you want to give him. Tell them enough and ask them to visit your site so they can find out more. Also ensure that you make no mistake when you type out your web address. It is of no use writing a mind jolting article if the reader does not find out where to go next or finds that he has reached a dead end or an altogether different site. And please remember to check the link before you publish the article. And then again, once you have written the article, provided an accurate and inviting resource box, typed the correct URL and checked the link , do ensure your website remains functional and updated and your reader gets what you promised him before you began the whole exercise.
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