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Internet Marketing Advertising Article

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Loyalty Marketing Business Model

from: Deb St. George - MarketingSalesCopy.com

In the Loyalty marketing business model the approach of doing marketing is based on strategic management. In this model the focus of company is on growing as well as retaining any existing customers by various means like providing attractive offers and incentives. The common propositions used are those of Branding, product marketing and loyalty marketing. The customer’s decision about the re-purchase of a branded item is based on the value for money he/she gets through the deal, which is governed by these marketing disciplines.

The customer loyalty marketing has been around for a lot of time, but the recent approaches and its expansion to encompass complex marketing methodologies had helped in making its presence more noticeable in the organizations dealing in consumer marketing sector.

The loyalty programs have had far reaching impact on the minds of consumers and due to the techniques used, the way in which customers interact with the companies has changed to a great extent. In addition to this they have also changed the consumers spending on product and services. The convenience of the loyalty programs has become so irresistible that many consumers in Europe and United States of America have begun to take the rewards and offerings, which they receive by for example, becoming a “card carrying” member of a hotel, rental program or airline in a very casual and accustomed kind of way.

In recent years, the race to attract high end consumers has now taken the rewards and points incentive to the next level. In fact these additional perks have become more useful to the consumers than the product itself.

In the loyalty business model the employees are trained to achieve a specific paradigm. The paradigm being that the product or service quality brings home customer satisfaction and customer satisfaction is the key to customer loyalty and hence forth is the key ingredient for achieving maximum profitability. Loyalty marketing is nothing but an extension of this effort from the end of employees that utilizes the advertizing by word-of-mouth of those with great past experiences with such business ventures to attract new customers and achieving maximum profitability from the venture.

The basic premise used here is that the recent experience becomes the basis of customer’s satisfaction criteria. It also depends on the prior expectations of the customer with quality of product overall in comparison to what quality or performance he/she actually got. Customer Satisfaction will be high if the most recent experience is above the level of expectation of the customer. So it’s also possible that even when mediocre quality is received by customer, his/her satisfaction remain good because of the expectations being lower than the achieved level. Similarly the chances are that, a customer can be dissatisfied even when the overall quality of the service is good. This typically occurs when a quality service is priced too high and the transaction adds a very little value.




 

Internet Marketing Advertising News

Logical Media Announces 2011 Milestone Achievements; Heads into 2012 as Leader ... - MarketWatch (press release)


Logical Media Announces 2011 Milestone Achievements; Heads into 2012 as Leader ...
MarketWatch (press release)
Recognitions and Awards: Logical Media has become a recognized name in the trade media focusing on the online advertising and marketing industries, as well as within the national business press, being featured as a Top 10 affiliate network by Website ...

and more »

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How Google ads reinvented the sales call - CNNMoney


Advertisement Journal

How Google ads reinvented the sales call
CNNMoney
So it may seem odd that what has taken centerstage for early mobile marketers is not a new breed of flashy advertisement but something rather more analog, making calls. Google is dominant in mobile advertising. Last year, the Internet search leader ...
Google Advertisements and Phone CallsAdvertisement Journal

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The Real Estate Book Helps Agents Go Mobile in Just Minutes With Free Online ... - MarketWatch (press release)


The Real Estate Book Helps Agents Go Mobile in Just Minutes With Free Online ...
MarketWatch (press release)
About Network Communications, Inc. Network Communications, Inc. (NCI) is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company's leading brands are Apartment Finder, ...

and more »

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Pontiflex introduces Spanish-language Mobile Advertising Platform - Portada Magazine


Pontiflex introduces Spanish-language Mobile Advertising Platform
Portada Magazine
Pontiflex, a mobile and online signup ad platform announced new Spanish language capabilities. With the Pontiflex mobile signup ads platform, advertisers like The Hunger Project, Visit Mexico, Club Cupon, and Seleqto are running Spanish language signup ...
Pontiflex Announces Spanish Language Capabilities for Mobile Signup AdsMarketWatch (press release)
Pontiflex release allows Spanish speakers to use native language on formsBizReport

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Super Bowl Ad Meter winner: Score one for the Doritos baby - USA TODAY


USA TODAY

Super Bowl Ad Meter winner: Score one for the Doritos baby
USA TODAY
Online voting, which began after each ad aired in Sunday night's broadcast, ended at 6 pm ET Tuesday. Consumers picked from 55 commercials on which advertisers spent up to a record $3.5 million for each 30-second slot. But for the Super Bowl's 38 ...

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comScore Launches Ad Metrix Service in Brazil to Provide Competitive ... - PR Newswire (press release)


comScore Launches Ad Metrix Service in Brazil to Provide Competitive ...
PR Newswire (press release)
"With the average Brazilian Internet user exposed to more than 1200 display ads each month, the online advertising market has never been more vibrant or offered better marketing opportunities for advertisers, agencies and publishers," said Alex Banks, ...

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Barriers fall between TV, Internet - Kansas City Star (blog)


Barriers fall between TV, Internet
Kansas City Star (blog)
Some entrepreneurs are toying with new models that tap into an Internet specialty - the ability to tailor choices to the individual viewer - that might give advertisers a better platform on the Internet than they have in one-size-fits-all cable TV ...

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