Welcome to Internet Marketing Guide
Internet Marketing Information Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
How To Test The Body Of Your Sales Copy For Weaknesses
from: Rich Hamilton, Jr
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify the weaknesses in the body of your sales copy, then you will know where to make the necessary improvements and workout the weak areas of your sales copy.
How It Works
The only way to know if the body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.
Eventually you will be able to determine which sales copy pulls more, but you won't know exactly where the weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify where the weakness actually is, until now.
A good sales copy will have several links throughout the body of it, to display examples and ordering purposes. Since the links are already in the body of your sales copy, you can take advantage of them by tracking all of the links. Why? By tracking the links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them.
Applying It To The Body Of Your Sales Copy
Applying this technique to the body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize.
If you don't have this technique set up correctly, it won't do you any good, that's why your links need to be in numerical order. Let me give you an example, let's say that you are receiving clicks on your links in the body of your sales copy up to link 4. Then, all you have to do is tweak your sales copy after link 4, because you already know you had your visitor's attention up to link 4. In this case, you know what your weakness is and that is after link 3, because your visitors haven't been clicking on link 4. So, link 4 is the best place to start making some improvements and test it again.
Let me give you another example, so that you can clearly understand this technique. Going back to the previous example, let's say your visitors where not clicking on link 4, but where clicking on links 5 & 6. In this case, if the number of clicks on link 3 are equal or close to the number of clicks on links 5 & 6, then you will find that the weakness will be after link 6. If you are wondering why your visitors are not clicking through link 4 it is, because the link may not be captivating enough for them.
If you find that your visitors are not clicking on your first few links, than it safe to assume one of two things. One is, your headline, sub-headline, and/or opening statement may be weak. You probably haven't grabbed your visitor's attention or established their interest enough by compel them to read on. The other is, the traffic going to your web site is untargeted, therefore, you should concentrate on generating traffic that is more targeted.
Test And Repeat The Process
Once you are able to identify where the weakness is, then all you have to do is tweak it and test it. Testing is the only way to know if the changes you have made have increased or decreased your visitors clicking patterns. In other words, did your visitors clicking patterns increase by surpassing the previous link number they have been clicking on, or did the click throughs decrease because the traffic didn't click trough beyond the previous link number.
After you are able to determined that the changes you have made have either increased or decreased the clicking patterns of your visitors. You will need to repeat the complete process until you have a strong click through rate through the entire body of your sales copy.
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to ignite your sales by unlocking the absolute truth to internet marketing and how you can aggressively promote your web site without paying a cent for advertising. http://www.InsideNetMarketing.com
Internet Marketing Information News
How to Avoid Prying Eyes on the Internet - Wall Street Journal
How to Avoid Prying Eyes on the Internet Wall Street Journal With Internet Explorer or Firefox, you can then block the beacon from capturing information on your computer. That feature isn't available for Chrome. ... |
The Web's New Gold Mine: Your Secrets - Wall Street Journal
The Web's New Gold Mine: Your Secrets Wall Street Journal Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages. ... |
Three Ways to Beat Out Your Online Competition/BOL 101 - Bizjournals.com
 Impact Media (blog) | Three Ways to Beat Out Your Online Competition/BOL 101 Bizjournals.com With over 12 years of experience in Internet marketing, Information Systems, Web Design and Search Engine Optimization, she brings both depth and breadth of ... An overview on ethical search marketing Online Marketing, Web Marketing, Search Marketing: Are They the Same? Certain information a site owner should keep in mind while hiring a SEO company |
Internet Marketing Tampa Firm Bayshore Solutions Launches New Tampa Bay ... - PRLog.Org (press release)
Internet Marketing Tampa Firm Bayshore Solutions Launches New Tampa Bay ... PRLog.Org (press release) ... detailed information for companies that are relocating to or expanding in Florida. The Internet marketing company also provides search engine marketing ... |
Silver Lake Acquires Majority Stake in Allyes, China's Leading Digital ... - PR Newswire (press release)
Silver Lake Acquires Majority Stake in Allyes, China's Leading Digital ... PR Newswire (press release) Through its digital marketing platform, Allyes provides online advertising agency services, advertising networks, performance marketing, ... |
Smartphones, tablets seen boosting mobile health - BusinessWeek
Smartphones, tablets seen boosting mobile health BusinessWeek "The Internet didn't revolutionize the way people take care of themselves. They use the Internet to look up information." |
What They Know: A Glossary - Wall Street Journal
What They Know: A Glossary Wall Street Journal Offline data -- Information about you that comes from sources other than the Internet. It could include your zip code, estimated household income, ... |