Welcome to Internet Marketing Guide
Internet Marketing Jobs Article
This is a selection made from among articles on Internet Marketing Jobs. For a permanent link to this article, or to bookmark it for future reading, click here.
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
from: Mike Cheney
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Mike Cheney, www.magnet4web.com
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail
 |
 |
Internet Marketing Jobs News
Online Manager - Retail Bulletin
JOB TITLE Online Manager Our client has recently revamped its image and is set to become a key destination for fashion-led beauty products. With an emphasis on beauty brands and staff trained at the London College of Fashion they are pioneering a ...
Read more...Apple's Jobs reassures investors about his health - Portland Tribune
NEW YORK (Reuters) - Apple Inc Chief Executive Steve Jobs sought to soothe investor concerns about his health on Monday, saying his weight loss was caused by a hormone imbalance that is relatively simple to treat. Shares of Apple rose more than 3 ...
Read more...Steve Jobs talks about this health in an open letter to the Mac ... - DailyTech
Steve Jobs' health has been a hot topic of discussion ever since he made an appearance at the 2008 Worldwide Developers Conference in June looking somewhat emaciated. In late August, Jobs' obituary was published online accidently by Bloomberg despite ...
Read more...Receive mediabistro.com's Daily MobileMarketingToday Feed via email - Mediabistro.com
Click here to receive mediabistro.com's Daily Media Newsfeed via email. Clear Channel Radio - L.A. is looking for a Online Coordinator - KFI AM 640 . See the next featured job . Clear Channel Online Music and Radio is looking for a Manager ...
Read more...Get a Life band marches in Obama’s big parade - Portland Tribune
Portland’s wacky Get a Life Marching Band has been selected to march down Pennsylvania Avenue during the Jan. 20 inauguration parade. The all-adult group will join about 100 other bands from across the nation for the national event. Get a Life ...
Read more...