Welcome to Internet Marketing Guide
Online Advertising Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Power Packed Linking Strategies - Part Two
from: Tony Cooper
The keyword marketing guide to a linking strategy that packs real punching power.
This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Link strategy number one: The Front Page Link Swap.
The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most “linking power”. This is more usually called “page rank” (Google) or “Yahoo Web rank” (Yahoo).
Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.
The way that linking algorithms is of course a closely guarded secret, however it’s known that the more links that you have on a page the less “linking power” is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.
This is where the front page link swap is such a powerful strategy.
By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.
The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.
Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.
Link strategy number two. The One Way Directory Link.
As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.
Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.
Link strategy number three. The Strategic Article Link.
This type of link packs the biggest punch of all.
Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.
The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.
Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it’s important that you capture your reader’s attention and imagination.
For this type of article don’t worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.
So you can’t write? It’s well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.
Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.
Online Advertising News
Online Privacy Bills Would Hurt E-commerce, Trade Group Says
Proposals in the U.S. Congress that would create new rules for websites collecting personal data would cripple the online advertising and publishing industries, e-commerce trade group NetChoice said Thursday.
Read more...MilitaryByOwner Advertising, Inc. Named by Inc. Magazine as one of America's Fastest-Growing Private Companies
MilitaryByOwner Advertising, Inc., a national leader of online real estate advertising to the military community, was named to the prestigious Inc. 5000 list, a compendium of the most entrepreneurial and fastest-growing private companies in America.
Read more...Display Advertising is Here to Stay
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. ...
Read more...LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers and Agencies
RESTON, Va. & NEW YORK----LucidMedia , a leading digital advertising management platform and Milabra , the leader in online visual intelligence for media, today announced a partnership to provide visual data and brand-safe online advertising inventory featuring images and visual media for advertisers and interactive advertising agencies using LucidMedia’s demand-side platform .
Read more...Online Ads in the Business World: Bizo Data Reveals Women More Likely to Click, Men More Likely to Act
With access to more than 80 million unique online business professionals, Bizo , the world's largest online B2B audience targeting platform and advertising network, today issued data demonstrating how businesspeople interact with online ads.
Read more...Concentric Pharma Advertising Tapped to Market SOLESTAâ„¢
NEW YORK--(BUSINESS WIRE)--Concentric Pharma Advertising, an independent healthcare advertising and marketing agency, announced today that the firm will be creating both online and offline campaigns for the launch of the fecal incontinence device SOLESTAâ„¢ from Oceana Therapeutics, Inc. According to the National Digestive Information Clearinghouse, more than 5.5 million Americans suffer from ...
Read more...Google Unveils Display Ad Campaign For Display Advertising
Display advertising became a bigger focus for Google this year and the company, still better known for search, has unveiled a new ad campaign to make sure advertisers get it. The campaign is called Watch This Space.
Read more...