Welcome to Internet Marketing Guide
Small Business Internet Marketing Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Ad Tracking
from: Deb St. George - MarketingSalesCopy.comPost-testing or tracking of ad effectiveness is commonly termed as Ad tracking. It is a streamlined process that is used in-market research to monitor performance of a brand .The brand performance covers areas like advertising awareness, product demonstration and product usage, and aims to study the attitude of customers towards the brand in contrast with that of a competing brand.
Now depending upon the frequency and pace of the purchase cycle, tracking of the product can be done continuously like conducting a some interviews on weekly basis or it can be done intermittently with interviews being conducted in widely spaced periods like three months or six months.
As a researcher is equipped with the information about the ad like when the ad was launched, what was the length of each advertising flight, how many dollars were spent on the ad-campaign, whenever and wherever the interviews are conducted, the outcomes provide an accurate and clear picture of the marketplace and the effects on the market by the marketing messages and decisions of the advertiser.
Why Ad tracking is done?
The exercise of ad tracking is generally done to provide a measure of the aggregate effect of the media weight and ad expenditure on the success of a brand amongst consumers. It also aims to estimate the effectiveness of the media buy and the quality of the advertising executions and the creativity of the designers.
Some recent forms of online ad-tracking have drawn a line between the quality issues of the creative part from that of the media. Their idea is to focus on the performance of ads as compared to the competitive ads aired by others at the same time. However it has to be noted that all the data related to ad tracking is used as an input to the Marketing Mix Models that are specially built by marketing science statisticians to estimate advertising return on investment (ROI).
The Method
Ad tracking studies can be conducted through number of media. These can be done either by calling people up or by using the Internet. Both the mediums have their own base of advertising awareness because the methods aim to tap into consumer memories differently. While an Internet interview provides visuals, a telephonic survey lacks that feature. It is very difficult to provide verbal description to the consumers; therefore telephonic ad-tracking is not as successful as the internet ad-tracking.
All in all ad-tracking is a great and efficient way to minimize advertising cost and target the consumers with a product and services that have good rapport with them, resulting in happiness in them.
Small Business Internet Marketing News
Accelerate! Nominated for a Small Business Book Award in the Category of Marketing
Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing, a best-selling Internet marketing book by Arnie Kuenn, has been nominated in the 2012 Small Business Book Awards. (PRWeb February 02, 2012) Read the full story at http://www.prweb.com/releases/AccelerateAward/02/prweb9160667.htm
Read more...Online Social Media Training Course for Small Business Announced by JM Internet Group
Social Media training class and course for small business. Learn SMM - Social Media Marketing. Free intro webinar. SMM Course, Online. Starts February 2012!Fremont, CA (PRWEB) February 03, 2012 The JM Internet Group (web: jm-seo.org), a leader in providing Social Media Marketing (SMM) Training online, is proud to announce their February, 2012, Social Media Marketing training course schedule. ...
Read more...Very Pashmina Chooses Radical Marketing Solutions For Small Business SEO Services
Very Pashmina the online retailer of shawls and scarves chooses Philadelphia-based small business SEO experts, Radical Marketing Solutions, to enhance their SEO capabilities.Chicago, IL (PRWEB) January 31, 2012 Very Pashmina awards Radical Marketing Solutions a contract for the provision of SEO and internet marketing services for their e-commerce site.The Chicago based retailer of pashmina ...
Read more...Long Island Marketing Consultants At Upside Expand Search Engine Optimization Services To Help Small Business Owners ...
Upside Business Consultants provides comprehensive Search Engine Optimization services for Long Island and New York small business owners.Hauppauge, NY (PRWEB) January 31, 2012 For years Long Island marketing consulting and internet marketing company Upside Business Consultants has worked with local businesses to build their marketing programs and grow their sales. Now, the marketing firm has ...
Read more...Tree Life Design Offers Excellent Opportunity For Small Business Growth
A leading Atlanta-based small business web design and development company launches an affordable package to help business owners establish an online presence and generate more leads. (PRWeb February 04, 2012) Read the full story at http://www.prweb.com/releases/2012/2/prweb9164307.htm
Read more...New Internet Marketing Forum Designed for Business Owners
Digital Marketing Pulse announces the launch of a new Internet Marketing and Business Owners forum.The aim of this small business forum is to to provide relevant information, feedback and guidance to those trying to build an online business or those wishing to leverage their current offline business through the use of online marketingMelbourne, Australia (PRWEB) January 27, 2012 The Digital ...
Read more...This Week in Small Business: Destroying the Internet
Plus: Have you thought about renaming your products or services lately?
Read more...