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Loyalty Marketing Business Model
from: Deb St. George - MarketingSalesCopy.comIn the Loyalty marketing business model the approach of doing marketing is based on strategic management. In this model the focus of company is on growing as well as retaining any existing customers by various means like providing attractive offers and incentives. The common propositions used are those of Branding, product marketing and loyalty marketing. The customer’s decision about the re-purchase of a branded item is based on the value for money he/she gets through the deal, which is governed by these marketing disciplines.
The customer loyalty marketing has been around for a lot of time, but the recent approaches and its expansion to encompass complex marketing methodologies had helped in making its presence more noticeable in the organizations dealing in consumer marketing sector.
The loyalty programs have had far reaching impact on the minds of consumers and due to the techniques used, the way in which customers interact with the companies has changed to a great extent. In addition to this they have also changed the consumers spending on product and services. The convenience of the loyalty programs has become so irresistible that many consumers in Europe and United States of America have begun to take the rewards and offerings, which they receive by for example, becoming a “card carrying” member of a hotel, rental program or airline in a very casual and accustomed kind of way.
In recent years, the race to attract high end consumers has now taken the rewards and points incentive to the next level. In fact these additional perks have become more useful to the consumers than the product itself.
In the loyalty business model the employees are trained to achieve a specific paradigm. The paradigm being that the product or service quality brings home customer satisfaction and customer satisfaction is the key to customer loyalty and hence forth is the key ingredient for achieving maximum profitability. Loyalty marketing is nothing but an extension of this effort from the end of employees that utilizes the advertizing by word-of-mouth of those with great past experiences with such business ventures to attract new customers and achieving maximum profitability from the venture.
The basic premise used here is that the recent experience becomes the basis of customer’s satisfaction criteria. It also depends on the prior expectations of the customer with quality of product overall in comparison to what quality or performance he/she actually got. Customer Satisfaction will be high if the most recent experience is above the level of expectation of the customer. So it’s also possible that even when mediocre quality is received by customer, his/her satisfaction remain good because of the expectations being lower than the achieved level. Similarly the chances are that, a customer can be dissatisfied even when the overall quality of the service is good. This typically occurs when a quality service is priced too high and the transaction adds a very little value.
Web Site Traffic Promotions News
About that Summerfest online ticket fiasco - Milwaukee Journal Sentinel (blog)
About that Summerfest online ticket fiasco Milwaukee Journal Sentinel (blog) By Stanley A. Miller II of the Journal Sentinel Summerfest launched a very ambitious promotion Wednesday to celebrate its 45th anniversary this year: 45000 free tickets, handed out over its website, on a first-come first-serve basis. Summerfest giveaway crashes site |
High Traffic Platform: Excela Creative Develops New e-Commerce Platform for ... - San Francisco Chronicle (press release)
High Traffic Platform: Excela Creative Develops New e-Commerce Platform for ... San Francisco Chronicle (press release) "It's a custom solution that is quick to set up and is low-cost for one-time events and promotions that would take down most retailer's sites," said Wyatt Glodell, senior web developer. The company has already worked with a number of lifestyle brands ... |
Naked Lime Marketing Adds E-Newsletter Service to its Suite of Full-Service ... - MarketWatch (press release)
Naked Lime Marketing Adds E-Newsletter Service to its Suite of Full-Service ... MarketWatch (press release) Each eNewsletter contains a number of automotive and lifestyle articles, vehicle profiles, buying and service tips, and dealer promotions. Call-to-action links help drive traffic to the dealer's website and social bookmarking tools allow readers to ... |
EmpowHER Celebrates Rapid Growth of New Women's Blogger Network - MarketWatch (press release)
EmpowHER Celebrates Rapid Growth of New Women's Blogger Network MarketWatch (press release) With the use of reciprocal link sharing, bloggers reap the benefits of increased site traffic, social media promotion to EmpowHER's more than 48000 member social audience and the distinction of being part of this esteemed network. |
Summerfest ticket giveaway turns into waiting game for many - FOX6Now.com Milwaukee
 FOX6Now.com Milwaukee | Summerfest ticket giveaway turns into waiting game for many FOX6Now.com Milwaukee We are pleased at the overwhelming response to our 45th Anniversary FREE Opening Day Ticket promotion, however, you may be experiencing technical difficulties because website traffic is extreme. Stay connected to Summerfest on Facebook and Twitter for ... Big Gig to Give Away 45000 Free Tickets |
Changes to the BBC Sport website - BBC Sport (blog)
 BBC Sport (blog) | Changes to the BBC Sport website BBC Sport (blog) You will notice that we have begun the process of relaunching the BBC Sport website. Today, February 1 2012, marks the start of a significant piece of work that will see us completely overhaul our online service - the first time we have done so since ... |
Victoria Beckham crashes website of Irish charity - JOE
 JOE | Victoria Beckham crashes website of Irish charity JOE The website for the Irish Hospice Foundation crashed last night after Posh Spice herself, Victoria Beckham, tweeted a link to the charity. The Irish Independent reports that Victoria made the tweet after Bono sent her a gift for her daughter Harper. |